The Shower Lab

Background

The Elite Amateur Golf Group League (EAGG) is a premier amateur league designed to connect golf enthusiasts and foster competitive spirit across the UK. EAGL approached me with the goal of increasing awareness of their events, driving sign-ups, and boosting visibility for the participating golf clubs. By leveraging social media and graphic design, I crafted a strategy to amplify their reach and attract amateur golfers to join the league.

Challenges

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• Limited Awareness: While EAGG had established a strong concept, it required increased visibility across social media to promote its events and partnerships with golf clubs across the UK.

• Engagement & Sign-Ups: EAGG needed to convert interest into action, driving amateur golfers to sign up for their events.

• Consistency Across Platforms: Social media platforms needed consistent, compelling content tailored to their audience to maximize engagement and ensure optimal performance.

Strategy & Execution

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1. Development of social media content and cssets

   • Created a robust content calendar focused on EAGL’s key objectives: increasing event sign-ups, promoting golf clubs, and fostering community among amateur golfers.

   • Developed engaging social media content tailored for platforms like Instagram, Facebook, and LinkedIn. Content included:

     • Event Announcements: Highlighting upcoming tournaments and showcasing the unique features of each golf club venue.

     • Success Stories: Sharing testimonials and achievements from previous participants to inspire new sign-ups.

     • Golf Tips and Trivia: Engaging the community with content that added value and positioned EAGL as more than just a league but as an active participant in the golfing culture.

2. Graphic design to drive event sign-Ups

   • Designed visually striking promotional graphics to advertise upcoming events, showcasing key details like dates, locations, and registration links.

   • Focused on branding consistency, using EAGG's color palette and logo across all assets to reinforce brand identity.

   • Created specific assets for targeted campaigns, such as:

     • Countdown Graphics: Driving urgency for event sign-ups.

     • Highlight Reels: Graphics and videos showcasing scenic shots of participating golf clubs to captivate potential participants.

   • Designed templates for recurring use, ensuring that event announcements and updates could be quickly adapted for future needs.

3. Scheduling social media for optimal performance

   • Conducted audience analysis to identify the best times for posting on each platform, maximizing engagement during peak activity periods.

   • Utilized scheduling tools to ensure a consistent posting cadence, keeping the audience informed and engaged without overloading them.

   • Monitored analytics to refine timing and content formats, ensuring continuous improvement in performance.

Results

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• Increased awareness and reach: Social media posts achieved an 80% increase in reach over the course of three months, introducing EAGL to a wider audience of golf enthusiasts across the UK.

• Boosted sign-ups: The targeted, visually engaging graphics drove a 25% increase in event sign-ups, helping EAGL fill its tournaments with eager participants.

• Engagement growth: Platforms like Instagram saw a 40% growth in engagement, with users actively liking, commenting, and sharing content.

• Improved visibility for partner golf clubs: Participating golf clubs experienced a noticeable increase in inquiries and bookings from amateur golfers exposed to their venues through EAGG's campaigns.

Conclusion

 

Through a combination of compelling social media content, professional graphic design, and strategic scheduling, I helped the Elite Amateur Golf Group League boost its visibility, increase event participation, and strengthen its brand presence. This case study demonstrates the importance of a cohesive and audience-driven digital marketing approach for achieving success in the competitive world of amateur sports leagues.

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For more information and to see how EAGG can support your digital marketing, contact us today.